The Ted Baker Eyewear project was a highly collaborative shoot where product and styling were central to the final image. Two models were featured wearing a range of frames, with a carefully constructed set designed to complement both the outfits and the eyewear. Each element within the scene was considered to ensure the composition felt cohesive, balanced, and visually engaging.
Working alongside the wider creative team the aim was to preserve the integrity of the original capture while elevating the overall finish. The strength of the lighting, set design, and styling provided a solid foundation, allowing the retouching process to focus on refinement rather than reconstruction.
The retouching focused on subtle, editorial enhancements. Skin was carefully cleaned while preserving natural texture, maintaining a realistic and premium look. Colour grading was applied to unify tones across the series, with attention to balance and consistency between shots.
Particular care was given to the eyes — ensuring they appeared sharp, lively, and engaging — naturally drawing attention to the eyewear. The frames themselves were refined through detailed clean-up, enhancing clarity while maintaining realistic reflections and material qualities.
A significant portion of the work involved refining the backgrounds. The geometric shapes and textured elements were carefully adjusted and balanced to support the composition without distraction, reinforcing the visual identity of the campaign.
The final result is a cohesive set of images where product, styling, and retouching work seamlessly together — presenting the eyewear in a polished, editorial context while staying true to the original creative vision.
